FOR THE LOVE OF FASHION Introducing the Spring 2005 Collection from Lovergirl

Released on = April 26, 2005, 10:35 am

Press Release Author = Kim Kristofferson-Magnusson, President

Industry = Apparel & Fashion

Press Release Summary = If you’re a fashion junkie, you know the old rule…when it comes to wardrobe-building, invest all your money in good shoes and handbags, and the rest will follow. However, once fashion mavens get a glimpse of the Spring 2005 collection from Lovergirl, even shoes will become secondary!!

Press Release Body = FOR IMMEDIATE RELEASE

FOR THE LOVE OF FASHION
Introducing the Spring 2005 Collection from Lovergirl

Gimli, MB. - April 20.05 - If you’re a fashion junkie, you know the old rule…when it comes to wardrobe-building, invest all your money in good shoes and handbags, and the rest will follow. However, once fashion mavens get a glimpse of the Spring 2005 collection from Lovergirl, even shoes will become secondary!! Owner and designer
Kim Kristofferson-Magnusson is dedicated to creating fun and fabulous designs for this emerging fashion line. She has brought fun into fashion with bright and bold T-shirts dubbed "LovergirlWear," featuring sassy screens including “High Maintenance Girl”, “Queen of Everything”, and “Princess of Quite a Lot”. The Lovergirl Philosophy personifies these catchy, attention-grabbing messages in the company’s mandate: “Lovergirl is fun. Lovergirl is fashion. Lovergirl focuses on celebrating the frivolous, non-essential things you love in life. What do you love…what is your passion? It is our mission to provide an outlet to express yourself, to set all your passions free”. This sets the stage for Spring 2005’s theme…”Because you’re worth it.”

Lovergirl Promotions has been in business since January 2004 and has quickly developed a loyal following of customers from around the world. The company primarily targets women aged 18-45, but draws clients from all ages, as the Lovergirl Philosophy promotes a lifestyle and an attitude choice, and draws customers from all age levels. The company’s website incorporates an online store, and offers a mailing list, newsletter, monthly contests, and great features reinforcing the brand’s slogan…“Be Your Best Girl”. As the company spokesperson, Kim appears in all advertising and publicity because she is the personification of the company. She has taken her excitement and enthusiasm for fashion, combined with her acute business and marketing sense, and turned it into a collection of products for “Everywoman”. Her vivacious, outgoing personality and joie de vivre are the perfect blend of “Lovergirl” and real-life working mom.

The primary focus of the line is “lifestyle attitude” T-shirts, a phrase she has coined for her unique screen designs. Kim keeps tabs on the up-and-coming trends to offer her loyal customers the latest and greatest in fashion inspiration, while leaving her own distinct impression and “message” on every design. Whether paired with jeans for daytime or dressed up for a night out, a Lovergirl T is the perfect choice. The Spring 2005 color palette is awash with perky pink, lavishing lime, and of course black and white. The “must-have messages” are communicated by quirky, custom-designed, screen-printed images. One look at the new collection and you will soon realize why Lovergirl is going to be the next big thing!

New for 2005 is the introduction of motivational speaking under the umbrella of Lovergirl Promotions. As a highly-regarded public speaker, Kim has called on all the positive feedback and life stories she has heard over her career in the fashion industry and blended in her personal education and experiences. The result has been a sucessful series of topics in such areas as "Fashion for Everywoman," translating the high-fashion runway styles into wearable looks for the average woman, and numerous women's lifestyle issues such as "The Supermom Syndrome: How to STOP Trying to be Perfect," as well as starting and maintaining a home-based business, and the trials and tribulations of work-at-home parenting.

Kim Kristofferson-Magnusson graduated with a degree in Clothing and Textiles from the Department of Human Ecology at the University of Manitoba. She has sharpened her design and marketing talents while working in her family’s department store, Johnson’s, in Gimli, Manitoba, and is currently branching out on her own, creating what she calls her “dream job”. LovergirlWear is available at Johnson’s (204.642.4010) or online at www.lovergirlpromotions.com. Kim is available for radio, television, print or online interviews and motivational speaking opportunities. For a print copy of the Media Kit for Lovergirl Promotions, please contact us at info@lovergirlpromotions.com.

Interview Contact: Mrs. Kim Kristofferson-Magnusson, President
Telephone: 204.642.2507
Email: lovergirl@lovergirlpromotions.com
http://www.lovergirlpromotions.com

Lovergirl Promotions
PO Box 2028
Gimli, MB, CANADA R0C 1B0
Phone: 204.642.2507. Fax: 204.642.4016

###

Web Site = http://www.lovergirlpromotions.com

Contact Details = Interview Contact: Mrs. Kim Kristofferson-Magnusson, President
Telephone: 204.642.2507
Email: lovergirl@lovergirlpromotions.com
http://www.lovergirlpromotions.com

Lovergirl Promotions
PO Box 2028
Gimli, MB, CANADA R0C 1B0
Phone: 204.642.2507. Fax: 204.642.4016