Chemical Anchor and General-Purpose Construction Adhesive
Manufacturers Fight Commoditization to Achieve Higher Than Anticipated Growth Rates

Released on = November 11, 2005, 9:46 am

Press Release Author = Leslie Townsend Ferguson

Industry = Construction

Press Release Summary = New analysis from Frost & Sullivan
(http://www.chemicals.frost.com), U.S. Markets for Chemical Anchors and General Purpose Adhesives in Construction, reveals that revenue in this market totaled $456.0 million in 2004 and can reach $670.3 million in 2011.

Press Release Body = Palo Alto, Calif. — November 11, 2005 — Commercial concrete construction rates, the second largest source of revenues for the U.S. chemical anchors market, have been rising rapidly. Multi-storey concrete construction for commercial purposes is also steadily increasing. A combination of continued strong
construction rates and innovative product differentiation throughout the forecast period, (2004-2011), will spur market growth rates for chemical anchors and general-purpose construction adhesives.

New analysis from Frost & Sullivan (http://www.chemicals.frost.com), U.S. Markets for Chemical Anchors and General Purpose Adhesives in Construction, reveals that revenue in this market totaled $456.0 million in 2004 and can reach $670.3 million in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants an overview of the latest analysis of the U.S. Markets for Chemical Anchors and General Purpose Adhesives in Construction, then send an email to Trisha Bradley, Corporate Communications at trisha.bradley@frost.com with your full name, company name, title, telephone number, fax number and email. Upon receipt of the above information, an overview will be sent to you by e-mail.

“Though commercial construction rates and residential construction rates are going through the roof, what really is expected to drive this market is product recognition, volatile chemical compound regulations, and product advances to combat commoditization,” explains Frost & Sullivan Research Analyst Leslie Townsend
Ferguson. “Chemical anchors and general-purpose construction adhesives segments share the same positive outcome in this market due to their interdependence.”

However, narrowing profit margins caused by the difference in rates of raw material costs along with the adhesive costs rising are posing a threat to the adhesive suppliers. Also, a growing trend toward environmental awareness on a micro and macro level is stopping the use of certain products that affect the environment. This increases the demand for water-based adhesives while limiting the use of
solvent-based adhesives.

The unwillingness of contractors and engineers to use a new product/technique till it has become widely accepted in the market has led to product commoditization. Brand recognition is vital to the growth of construction adhesives suppliers because it helps include their products in large project considerations. The solution to
this fix lies in product advancements.

To build brand recognition, participants must cultivate a sense of personal relationship and company loyalty achieved through one-on-one or in-person visits “Large companies sometimes send trainers, engineers, and representatives to show construction professionals how to use the products, while at the same time gathering
invaluable feedback from those who will be using the products,” explains Ferguson.“This method of tapping into the personal side of the construction professional can be highly effective in terms of brand building exercise.”

Multiple technological and packaging innovations in this market during the forecast period will pump growth rate and battle commoditization. For instance, concentric barrel cartridges allow wider access because fewer specialty tools are needed to use them and developments with the vinyl urethane methacrylate formulation are seeing industry professionals acknowledging it as a 'second generation acrylic'.

Overall, these technological and product innovations are needed to prevent the construction adhesives market from moving into a mature stage. Product advances will be supported by building regulations due to changes in engineering standards. All these factors combine to make this a completely set market in terms of revenue growth.

U.S. Markets for Chemical Anchors and General Purpose Adhesives in Construction is part of the Chemicals and Materials subscription and it evaluates the market drivers and restraints, challenges, and provides strategic recommendations for chemical anchors and general-purpose construction adhesives markets. This study also
identifies the new products and technologies across the market segments and provides future market predictions. Executive summaries and analyst interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities.
Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of
markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.

U.S. Markets for Chemical Anchors and General Purpose Adhesives in Construction F466

Contact:
Trisha Bradley
Corporate Communications – North America
P: 210.247.3870
F: 210.348.1003
E: trisha.bradley@frost.com

Magdalena Oberland
Corporate Communications – Europe
P: +44 (0) 20 7915 7876
F: +44 (0) 20 7730 3343
E: magdalena.oberland@frost.com

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
E: djeremiah@frost.com

http://www.frost.com

Keywords in this release: chemical anchors, general-purpose construction adhesives, North America, residential construction, commercial construction, volatile organic chemical regulations, VOC, research, information, market, trends, technology, service, forecast, market share

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Contact Details = Trisha Bradley
Frost & Sullivan
210.247.3870
trisha.bradley@frost.com