Press Release Summary = Branding - why it's important, the latest trends, as well as tips and tricks for helping entrepreneurs brand themselves to stand out, launch new products, and make more sales. Learn more at http://www.evancarmichael.com/Branding/.
Press Release Body = Forget that Personal Trainer: Resolve to Brand Your Business Effectively in 2006 Branding - why it\'s important, the latest trends, as well as tips and tricks for helping entrepreneurs brand themselves to stand out, launch new products, and make more sales. Learn more at http://www.evancarmichael.com/Branding/.
Toronto, Ontario - Dec. 20, 2005 - From Nike\'s swoosh and the simple Apple logo to the basic brown of UPS, successful businesses of all sizes and industry groups are branding their companies to catapult to new levels of success.
The benefits of having a strong brand are tremendous. Some of the fundamental benefits include: · Top of mind customer recognition · Customer loyalty · Reduce barriers to sale · Increase value of the business · Higher profit levels · Larger market shares · Charge premium pricing · Thrive during economic downturns · Attract great employees, partners and customers
How to Build Your Brand Branding is much more than the creation of a logo or a name. A brand reflects the customers\' perception of your company and the quality of products and services you provide.
Strong brands all have something in common. They exhibit the "three Cs" of branding. The three Cs are: clarity, consistency, and constancy. Strong brands are clear about what they are and what they are not, they are always what they say they are, and they are always there for their customers and prospects.
Look at brands that work: Coke, Nike, Apple Computer; their brands on packaging and products, Web sites and brochures, carry a simple, compelling visual message that elicit very specific feelings in their audience. Whether or not people like the red used in the Coke lettering or the simple apple icon used by Apple Computer, they are compelling and significant icons that evoke strong recognition and often positive feeling. That\'s what a brand is about: embodying the attributes of your company or product.
How to Know If Your Business Is Brand-Worthy · Are you really passionate about what I am doing with my business, service or product? · Do have a big vision of your business, service or product? · Is your product or service a real benefit to lots of customers? · Are you prepared to surround yourself with a team or the knowledge to accomplish the business success that developing your business as a brand delivers?
If your answers to these questions are yes, then you have the makings to develop your business as a brand. You just need the knowledge and practice to do so.
In 2006 entrepreneurs should make Branding a top priority for their businesses. They can leverage proper branding techniques to launch their new product, expand to new markets, and create a wow factor with customers. There is no second chance to make a first impression.
Visit http://www.evancarmichael.com/Branding/ for a new free resource on Branding where leading experts have contributed their best work on the topic.
For More Information Contact: Evan Carmichael evan@evancarmichael.com http://www.evancarmichael.com
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