Released on = February 24, 2006, 8:47 am

Press Release Author = Randy Dennison / The Sales Board, Inc.

Industry = Management

Press Release Summary = The sales training program and selling system called Action
Selling, developed by The Sales Board, Inc., has been summarized into an
easy-to-read book in short-story format. The book depicts two veteran salespeople
discussing their new systemized approach to sales, as their ordinary airline flight
becomes a life changing experience.

Press Release Body = A business sales book intended to introduce salespeople to a
research-proven sales management system called Action Selling has found a unique
reception among salespeople.

"Readers tell us it's the only sales book they've ever read cover-to-cover," says
Duane Sparks, chairman of The Sales Board Inc. of Minneapolis and author of "Action
Selling: How to Sell Like a Professional (Even If You Think You are One)." At 50,000
copies and climbing, the book, available at www.thesalesboard.com for $14.95, has
become an Internet bestseller.

Sparks is the creator of the Action Selling sales system, which is built upon a
documented, five-step decision-making process used by every buyer in the course of
any major sale. The book describes the Action Selling system and sales training
program by means of a short story in which an airline flight becomes a life-changing
experience as two veteran salespeople, Matt and Joe, discuss realistic problems with
Matt's career.

The story takes about 90 minutes to read. Salespeople say they find it fun and
engaging, but also painfully true. They recognize the difficulties Matt faces in a
fast-changing sales environment. And they wince as Joe points out the mistakes Matt
is making-because these are costly errors committed, unknowingly, by the vast
majority of salespeople, including seasoned veterans. "The story format lets us show
them, instead of just telling them, how they can make more money and enjoy their
jobs more fully," Sparks says.

For more information about the book or the Action Selling system, visit
www.thesalesboard.com or call 800-232-3485. To arrange an interview with author
Duane Sparks, call 800-449-3484.

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Web Site = http://www.thesalesboard.com

Contact Details = Randy Dennison
The Sales Board, Inc.
15200 25th Ave N.
Minneapolis, MN 55447
763-473-2540
763-473-0109 (Fax)
rdennison@thesalesboard.com
http://www.thesalesboard.com