TAKE SHAPE FOR LIFE PARENT COMPANY MEDIFAST, LAUNCHES STRONGEST 30-DAY MONEY BACK GUARANTEE IN WEIGHT LOSS INDUSTRY
Released on = January 4, 2007, 2:47 pm
Press Release Author = Take Shape For Life
Industry = Healthcare
Press Release Summary = TAKE SHAPE FOR LIFE PARENT COMPANY MEDIFAST, LAUNCHES STRONGEST 30-DAY MONEY BACK GUARANTEE IN WEIGHT LOSS INDUSTRY
Press Release Body = FOR IMMEDIATE RELEASE 1/4/2007
TAKE SHAPE FOR LIFE PARENT COMPANY MEDIFAST, LAUNCHES STRONGEST 30-DAY MONEY BACK GUARANTEE IN WEIGHT LOSS INDUSTRY
- New Guarantee Positions Take Shape for Life for Substantial Growth in New Year - - With Risk-Free Guarantee, Take Shape for Life and Medifast Aims to be the Number One Weight Loss Choice for Consumers in 2007 -
BALTIMORE - December 21, 2006 - Take Shape for Life and Medifast, a leading clinically proven portion-controlled weight loss program, today announced its new 30-day money back guarantee allowing new customers to receive a full refund if they are not satisfied for any reason. The new guarantee is the strongest in the industry, making it risk free for new customers to try the Medifast program and positioning the company for substantial growth in 2007.
By offering a "no questions asked" money back guarantee at the beginning of the New Year, Take Shape for Life and Medifast gains a competitive advantage within the $40 billion industry and aims to be the number one weight loss choice for consumers in 2007. The Take Shape for Life and Medifast money back guarantee takes effect January 1, 2007 and applies to all new customers on orders of $275 or more including Variety Starter Kits.
Take Shape for Life and Medifast's previous guarantee allowed customers to only return unopened boxes of products. New customers now can send back any product, opened or unopened, and receive a full refund on their entire purchase.
"At a time when Americans are making their New Year's resolutions, we have a huge opportunity to reach new customers and increase market share by making our program completely risk free for consumers," commented Mike McDevitt, president and CFO of Medifast. "The Medifast program has successfully helped more than one million people lose weight and lead healthier lives. We are confident that once people try the Take Shape for Life and Medifast program they will become loyal customers."
For all subsequent orders, Take Shape for Life and Medifast will offer customers a full refund for unopened, unused products within 30 days of purchase. Take Shape for Life and Medifast offers more than 50 low-calorie, nutritionally balanced foods including shakes, scrambled eggs, soups, bars, oatmeal, hot and cold drinks, and puddings.
About Take Shape for Life (www.GetYouHealth.com) Take Shape for Life with it's leading products from parent company Medifast, is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. In 2005, Medifast reported more than $40 million in sales, with 2006 sales expected to reach $70-$72 million. Medifast was founded in 1980 and is located in Owings Mills, Maryland.
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