Released on = January 3, 2007, 7:39 am

Press Release Author = The EMS Group

Industry = Advertising

Press Release Summary = After the investment in time, money, and resources it\'s
frustrating to see your website fail. Website sales conversion is the lifeblood of
any business enterprise, yet many don\'t turn a profit. With some simple
modifications a failing site can reverse its revenue potential.

Press Release Body = FOR IMMEDIATE RELEASE


YARMOUTH, MAINE January 6, 2007 - Sales conversion drives e-commerce. Yet it\'s the
rickety element in all online marketing efforts. Many website owners don\'t know
where to start to fix a weak, bleeding website. Veteran online copywriter Dale Davis
believes he\'s found the answer.

While businesses worry about shopping cart abandonment, graphical appearance, and
other technology they never consider the words they use to sell their wares as the
culprit in anemic sales revenue.

Making it easy to buy does have a bearing on sales conversion, however, customers
will jump through hoops to buy if they\'re convincingly sold by persuasive words,
selling concepts, and strategy. It\'s the words used and how they are arrived at,
through strategic thinking, that increases sales conversion. After months of
planning and development of a new product or service businesses create sales copy as
a last minute afterthought. It should be the primary driving force in a campaign
launch. Without an on-target sales message dismal sales performance isn\'t far
behind.

With the release of his new site http://www.WordsAreKing.com, Dale looks to turn
around failing websites on a case by case basis. Services listed are; persuasive
sales copy, including websites, e-mail, autoresponders, landing pages, flash
scripts, and PPC ads. Plus strategic marketing consulting is available.

If online businesses would put effort into creating the most persuasive sales
message possible e-commerce could increase 3 to 4 times its present volume.

Sales performance is in direct correlation to compelling sales copy. Without a sales
message that propels the prospect forward into a buying relationship, sales
performance suffers.


About

The EMS Group is an online marketing web conversion and copywriting specialist that
focuses on turning failing websites into profitable ones. Online since 1987, Dale
has an unique perspective and viewpoint on Internet growth and development. In those
years, strategies and tactics have come and gone and come back again. Using a
seasoned approach to develop a winning strategy, Dale enjoys a high rate of success
and is available for limited consulting and copywriting assignments.

For more information on website sales conversion call Dale Davis 207-221-2701.
http://www.WordsAreKing.com


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Web Site = http://www.WordsAreKing.com

Contact Details = Dale Davis||C1 Juniper East||Yarmouth ,
04096||$$country||||207-221-2701||main@WordsAreKing.com||http://www.WordsAreKing.com