Released on = July 19, 2007, 7:27 am

Press Release Author = Rene Hermes / Definiens

Industry = Biotech

Press Release Summary = - Definiens, the number one Enterprise Image IntelligenceT
company, today revealed the Definiens Enterprise Image IntelligenceTM
Suite 7, available immediately. The latest version of the powerful image analysis
platform provides Life Science organizations with superior data management
capabilities. Definiens Data Management is an open framework that gives
organizations easy access to all relevant information acquired in image analysis.
The wealth of image information gathered in the various phases of the drug
development process can now be integrated across and exchanged within the entire
organization. It provides professionals with the best intelligence on which to base
better business decisions.


Press Release Body = Pharmaceutical and biotechnology companies are under intense
pressure to reduce costs and increase productivity. The research and development for
new drugs generates vast amounts of complex data. This data is difficult to access
since it exists in numerous departmental proprietary IT solutions. According to a
recent report from research analyst Frost & Sullivan, "informatics helps to store,
retrieve, sort, organize, analyze loads of chemical, biological and mathematical
data and arrive at critical and accurate decisions sooner... It is estimated that
the integration of bioinformatics can actually shrink the timeline by a couple of
years. This saving of two to three years will dramatically cut down the cost."

Definiens Data Management is designed to intelligently manage all image analysis
related data on an enterprise level. A central repository automatically stores
ruleware and any types of image analysis results and statistics. Powerful and
flexible search capabilities quickly locate information, workspaces, projects,
results and ruleware while user-defined queries can be saved to enable common
retrieval tasks to be reused and automated. Users can also add metadata to better
describe objects and perform related searches. Analysis results can be connected to
other contextual information using common informatics tools.

In addition to its advanced Data Management capabilities, the Definiens Enterprise
Image Intelligence Suite 7 includes the following enhancements:

- Faster image analysis results through improved viewing and visualization tools:
with 'multi-magnification views' users can easily identify areas of interest, zoom
in and out and view different magnifications; new 'heatmaps' display results
clearly, even over a range of tissue samples.
- Easy creation of new image analysis applications: the new powerful and easy-to-use
graphical environment is tailored to needs of scientists, pathologists and users
without programming experience, enabling them to configure their own applications.
- Simplified management with a new web-based administrator: centralized management
of Definiens eCognition Server, Definiens\' high performance grid computing
environment, reduces administration costs and enables different groups to share the
same computing infrastructure.
- Full integration capabilities across the enterprise leverage existing investments:
Definiens Enterprise Image Intelligence Suite 7 collaborates seamlessly with
standard databases and third party information management solutions. The open
platform and a comprehensive software development kit (SDK) integrate any business
process, data source and data target and enable the reuse of existing analysis
algorithms.

"We provide biotechnology and pharmaceutical companies with a technology that helps
them to rapidly analyze and interpret cellular, tissue or whole body images.
Definiens Data Management enables a single view of all the knowledge obtained in
image analysis processes. With our new platform, Definiens takes business decision
support to a new level," commented Dr. Wolfgang Rencken, Executive Vice President
Technology and Products at Definiens.

Definiens in Life Sciences
By automating image analysis on an enterprise level, Definiens supports Life Science
organizations to analyze and interpret vast numbers of images accurately and
consistently. Definiens improves the measurement of cell assays, the examination of
tissue samples and the interpretation of non-invasive imaging, enabling high-content
screening, digital pathology and translational medicine.

About Definiens
Definiens is the number one Enterprise Image Intelligence company for analyzing and
interpreting images on every scale, from microscopic cell structures to satellite
images. The Definiens Cognition Network Technology®, developed by Nobel laureate
Prof. Gerd Binnig and his team, is an advanced and robust context-based technology
designed to fulfill the image analysis requirements of the Life and Earth sciences
markets. The technology is modeled on the powerful human cognitive perception
processes to extract intelligence from images. Definiens provides organizations with
faster image analysis results, allowing deeper insights enabling better business
decisions. The company is headquartered in Munich, Germany and has offices
throughout the United States. Further information is available at www.definiens.com.

Definiens, Definiens Cellenger, Definiens Cognition Network Technology, Definiens
eCognition, Enterprise Image Intelligence and Understanding Images are trademarks or
registered trademarks of Definiens. All other names are the trademarks or registered
trademarks of their respective companies.


Web Site = http://www.definiens.com

Contact Details = Press contacts:
Definiens
Rene Hermes,
Vice President Marketing
rhermes@definiens.com
+49 (0)89 231180-11