Released on: January 21, 2008, 3:43 am
Press Release Author: Boots The Chemists
Industry: Healthcare
Press Release Summary: Boots.com is adopting a scheme launched this week by the Royal Pharmaceutical Society of Great Britain (RPSGB) to introduce the Internet Pharmacy Logo, which aims to reassure consumers that they are ordering from reputable pharmacy sites.
Press Release Body: Boots.com is adopting a scheme launched this week by the Royal Pharmaceutical Society of Great Britain (RPSGB) to introduce an Internet Pharmacy Logo, which aims to reassure consumers that they are ordering from reputable pharmacy sites.
Boots took part in the successful pilot of the Internet Pharmacy Logo during 2007, which aimed to provide the public with a visual tool to help them identify websites being operated by a bona fide pharmacy. Following this successful pilot, the Internet Pharmacy Logo scheme is now being rolled out across all registered online pharmacies in Britain as a voluntary scheme.
The Internet Pharmacy Logo has come in response to research undertaken by the RPSGB, which shows that millions of people could potentially be buying prescription-only medicines from rogue internet sites.
The research shows that over two million people across Britain regularly purchase medicines via the web. Whilst legitimate online pharmacies provide a professional service, RPSGB say there are suppliers operating from websites offering to sell medicines who have no professional qualifications or healthcare expertise. The concern is that medicines purchased from such sites can be counterfeit, substandard or unapproved new drugs, putting public safety at risk.
The logo will be visible on the Pharmacy and Health pages of boots.com, featuring
the unique registration number of the pharmacy premises. By clicking on the
logo, web users can verify the registration details of both the pharmacy and
the pharmacist(s) behind the website.
Angela Chalmers, Boots Pharmacist said; “We know that customers are using the internet more and more for health advice; in research by Boots in 2007 over 40% of people said the web was their first port of call for health information. We wholeheartedly support the Royal Pharmaceutical Society’s initiative in introducing the Internet Pharmacy Logo. We hope it encourages web users to check the validity of websites and therefore to find credible advice and to shop online for products safely and securely.”
About Boots
Boots is a UK retailer of health
products, also providing health
information on a wide variety of topics.
Boots
Pharmacy Superintendent is responsible for healthcare advice provided
in relation to Pharmacy medicines and other healthcare advice located within
the Boots Pharmacy pages of Boots.com. Boots.com
is the trading name of Boots.com Direct Limited (VAT No. 116
3001 29),an Alliance Boots company. All other information and
advice on Boots.com is the responsibility of Boots.com
Direct Limited.
Web Site: http://www.boots.com/
Contact
Details: PR contact:
Carrie Eames
PR Manager
Boots The Chemists
D90W WG14
Thane Road
Nottingham
NG90 1BS
Tel: 0115 959 5995