Released on: April 1, 2008, 11:29 am

Press Release Author: Tina Pugliese

Industry: Telecommunications

Press Release Summary: New Company Offers Free, Socially Conscious, Mobile Coupon
Service on Cell Phones

Press Release Body: While mobile coupon services are not new, there is a new player
in the market offering solutions to the challenges faced by cell phone users who
would like to use this feature without making major changes to their cell phone
options. Recently launched, Ugotitfirst.com is the only service that currently
enables advertisers to access potential customers in a matter of minutes from
signing up for the service. The service also allows its members to make cash
donations to their favorite charity as part of its unique offering.
The Ugotitfirst.com service uses text messages that make the coupons available to
virtually every phone user, so there is no need to download applications and
install them on the cell phone. That means that a member does not have to install
and operate an application or navigate the mobile Web. Coupons are downloaded by
members or sent automatically based on the member's specifications for content and
the member's demographics. When a coupon is sent to a member's phone, Ugotitfirst,
via its unique profit sharing plan, deposits a nominal amount ($0.01 - $0.10) into
the member's virtual wallet. Members are then encouraged to donate the money
accumulated in their wallets to a charity of their choice. However, members can opt
to use the cash for shopping on the site store (a derivative of Amazon.com) or,
when their balance hits $25, request a check to be sent to their home.
According to Noam Samson, CEO of Ugotitfirst, LLC, "The most significant aspect of
Ugotitfirst is the ability of our members to assert complete control over their
mobile phones. Our members can download messages at will or allow advertisers to
send messages to their phones. However, members control the number of messages
(e.g. coupons, alerts, event invites) they would like to receive daily and the time
of day they would like to receive them. Members also determine the content of the
messages they receive. For example, a member who indicated 'Restaurants' as a
preference will not receive automotive service promotions. We also keep the
member's identity confidential. No names, mobile numbers or addresses are shared
with any advertisers or third parties."
Ugotitfirst.com offers coupons and discounts ranging from national brands to local
shops. Members will only receive coupons from businesses in their geographic area.
When members want to use a coupon, all they have to do is recall the text message of
the coupon and show it to the cashier at the point of service. No Internet
navigation or time-consuming operations are needed.
Mr. Samson explains, "Since Ugotitfirst.com is a text message based system, every
person residing in North America who owns a cell phone capable of receiving and
sending text messages can use the service. Unlike other mobile applications that
are network dependent, Ugotitfirst.com can operate on virtually any phone and any
network. These capabilities enable advertisers to reach almost every one of the
240 million cell phone users in the market today."
Ilan Ghivoni, CTO of Ugotitfirst, LLC adds, "Most Americans roam the streets with
their cell phones by their side. The ability to access these consumers based on
their own preferences creates a tremendous marketing opportunity. Marketers are
looking for new ways to utilize coupons. It is a known fact that only a fraction
of the printed, paper coupons are being used by shoppers. What Ugotitfirst.com
offers is the ability to carry one's favorite coupons, stored in the cell phone,
and use them at will. No longer will Ugotitfirst.com members forget to bring their
coupons with them as they will be stored in their cell phone ready to be used at a
moment's notice."
For more information on this service, visit www.ugotitfirst.com.



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