Released on: May 2, 2008, 11:57 pm

Press Release Author: Kelly Larsen/PPC Summit

Industry: Marketing

Press Release Summary: Pay Per Click (PPC) Summit, internet marketing workshop
announces new search marketing agenda presented by Microsoft and other industry
leaders. The new workshop sessions will cover quality scoring systems, PPC campaign
management, keyword strategies, landing page best practices and many more SEM hot
topics at San Francisco May 19-20.


Press Release Body: San Francisco, CA, May 03, 2008 -- Pay Per Click (PPC) Summit
www.ppcsummit.com search marketing workshop leader, announced expert Internet
Marketing trainers will present exclusive \'Lessons for Internet Sales Success\'
content at the upcoming San Francisco Summit on May 19-20, 2008. Marketers and
business professionals will gather to learn search engine marketing (SEM) secrets to
success from gurus like Microsoft, Google, Business.com and others. The San
Francisco Summit will provide new sessions on quality scoring systems, PPC campaign
management, keyword strategies, landing page best practices and more SEM hot topics.

Mary O\'Brien, CEO of PPC Summit and search engine marketing guru with more than 10
years in the industry, developed PPC Summit to provide an educational venue to help
business and marketing professionals become more knowledgeable and successful at
search engine marketing. As a former Yahoo! Search Marketing Director of Training
and Development and Senior Director for Overture, O\'Brien has effectively trained
thousands of search engine advertisers.

\"We are excited to introduce the \'Lessons for Internet Sales Success\' content at the
San Francisco Summit which will provide marketers with insider expert solutions and
a solid foundation of search engine marketing,\" says O\'Brien PPC Summit Chairman.
\"Attendees will learn how to set up PPC campaigns and fully integrate them within
their marketing plans to ensure maximum exposure and ROI.\" says O\'Brien.

During two full days of interactive how-to sessions, business promoters of all skill
levels will learn how to increase their online sales with pay per click and search
engine marketing. The PPC Summit trainers will teach attendees insider knowledge on
how to increase exposure on the internet and gain more sales with better results on
all search engines. Attendees will have a chance to meet with the expert trainers
during one-on-one consultations and learn proven ROI techniques shaping the online
marketing arena. Attendees can customize their agenda to meet their own skill level
and needs.

The workshop is open to business entrepreneurs and marketers who are interested in
increasing their online sales with search engine marketing. The workshop starts at
7:00 a.m. on May 19th at the Marriott San Francisco Airport, Burlingame, CA. The
workshop opens with breakfast followed by Keynote presenter Microsoft SEM guru Jorie
Waterman speaking on Microsoft Keyword Services. Sessions will also include an
overview of search marketing and pay per click advertising, campaign management,
landing page tactics, keyword research, targeting and pricing strategies, quality
score, web analytics, online ad copywriting, and many more SEM hot topics. Industry
leaders will be on hand to answer questions and showcase new solutions to help
internet marketers become more effective. The day will end with a Meet the Experts
exclusive networking reception where attendees are invited to mingle with the expert
trainers and fellow colleagues. To learn more about the workshop and more topics for
day 2, you can view the online agenda.

PPC Summit is also pleased to introduce its industry leading sponsors and partners
including:
Microsoft, Engine Ready, Clicktracks, Direct Marketing Association of Northern
California, San Francisco Advertising Club, Ecommerce Merchants Trade Association,
Sacramento Advertising Club, Catalog & Ecommerce Club of Northern California, Search
Engine Marketing Association of Portland (SEMpdx), Las Vegas Interactive Marketing
Association and the Web Marketing Association. The San Francisco event will have
information on the above organizations and their exciting search engine marketing
products and services.

Space is limited to learn from the PPC Summit experts and seats are filling up fast.
Interested participants can register online at
http://www.ppcsummit.com/register.html?pr6 by the early bird expiration date May 12
to save $200 off two day rates. Any questions regarding the workshop can be directed
to press(at)ppcsummit.com.
Press Release Distribution By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:
Kelly Larsen
Marketing Manager
PPC Summit
San Francisco, CA
(360) 554-9683 ext. 707
press@ppcsummit.com
http://www.ppcsummit.com

Web Site: http://www.ppcsummit.com

Contact Details: Contact:
Kelly Larsen
Marketing Manager
PPC Summit
San Francisco, CA
(360) 554-9683 ext. 707
press@ppcsummit.com
http://www.ppcsummit.com