Naartjie Introduces Fall Two Collection
Released
on: August 31, 2009, 4:19 am
Author: Naartjie
Industry: Retail
Groovy
fall fashions are inspired by the environment and ’70s folk
movement
SALT
LAKE CITY, Utah, August 31, 2009 -- Naartjie, the original name
in fashionable, kid-friendly clothing, announced the arrival of
its Fall 2 Collection for boys, girls and infants. The Naartjie
Fall Two Collection is a blend of this season’s hottest
trends with the company’s attention to detail that captures
a child’s imagination and sturdy, comfortable clothing at
affordable prices.
“Nearly
a decade into the 21st century, we bring 1970s folk styles to
our Fall Two Collection of children’s clothing,” said
Joe Norwood, director of marketing, Naartjie USA. “At Naartjie,
we find inspiration from various sources, be it music, couture
or past and present movements. This season’s looks feature
bold colors and fun prints that truly make a statement in any
child’s back-to-school wardrobe. ”
The
Fall Two girls collection borrows from the folk movement with
bright colors, knits and crocheted detailing. Selections include
a vest inspired by Sonny and Cher, wild bell bottoms in optimistic
colors and our new Folk Floral print come alive with the introduction
of grenadine orange, cooled off with grey melange. Textures abound
with touches of lace, corduroy, sweater knit and crochet trim.
Raising
the awareness of green and ecological issues, the boys’
Fall Two collection makes a bold statement: clean the air, recycle
and take care of the planet! Using the Naartjie Eco label, the
graphics help to spread this important lesson in a playful, kid-friendly
manner. Warm lined plaid coats and colorful vests mix bold colors
with warm earth tones and great essentials that make back to school
shopping easy and fun.
The
newborn unisex Fall Two pieces make the perfect baby shower gift,
with the playful dream farm print and Rocky the rooster, Bruce
the bulldog, Cheryl the sheep and Catina the cat graphics. The
baby girl clothes
rock the ‘70s with a patchwork theme using a combination
of florals and plaids in bright and feminine colors. Baby boy clothes
mix traditional colors with newer bold hues to spur the imagination
and carry into fall.
Naartjie
designs, colors, prints, and styles represent a truly unique synthesis
of European fashion trends with western casual lifestyle. Featuring
a dominant focus on natural fabrics that are garment-dyed, pre-washed
and pre-shrunk for easy wear, low maintenance and comfort, Naartjie
uses a garment dye process that results in a more vibrant color
and softer clothing and accessories for precious little ones.
The
ultimate in mix and match, Naartjie introduces new colors, prints
and styles within a monthly grouping to allow customers to mix
and match across the entire assortment. In addition, shoppers
can mix and match between Naartjie collections, which showcase
the freshest and broadest color assortment in the industry, distinctive
detailing, mixing of fabrics, appliqués and embroidery
details. Always “Kid-Friendly” design concepts made
primarily of natural fabrics that feature weight-right fabrications
for maximum comfort and easy care. Each item is designed and constructed
for easy-wear comfort, whether the garment is dressed up or dressed
down.
For
a limited time, preferred customer can save 15% off their entire
purchase by using the promo code “scarlet” online
or in-store between Aug. 20 – 26.
About
Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer
Anne Eales sought an alternative to the limited selection of children's clothes available as she shopped for
her three young boys. From its very conception, Naartjie was about
KIDS… playful, vibrant, active, colorful, natural, always
changing. We offer great kid’s clothes and baby clothes,
basics and accessories for girls, boys, and newborns to 10 years
of age -- all at surprisingly affordable prices. Naartjie’s
corporate headquarters are located in Salt Lake City, Utah. Naartjie
owns and operates stores in both the United States and South Africa,
with new stores opening regularly. For more information, please
visit us at http://naartjie.com.
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Contact Details: Joe Norwood
Naartjie
2369 West Orton Circle
Salt Lake City, UT 84119
801-977-7790
http://www.naartjie.com