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EPR Archived News |
Tesco Launches First Ever Shopping App For iPhone
Released on: September 10, 2010, 8:34 am Tesco has announced that it is launching its first ever shopping app for iPhone. The Tesco grocery app joins the family of hugely successful Tesco apps, including Clubcard and the Winefinder, which together have now reached over one million downloads. The announcement represents a landmark moment for the supermarket, as this is the
first time that Tesco has created a shopping portal that is Laura Wade-Gery, CEO for tesco.com comments: "We're always looking for ways to make life easier for customers. The iPhone app creates a fantastic new way to shop with tesco.com whenever you want, whether you’re adding last minute essentials or starting a new order." The app means that customers can 'shop on the go' for groceries via their iPhones. Once downloaded, those customers who have registered with tesco.com groceries will be able to access their home store's product range and their 'Favourites' (items purchased online or from a Tesco store using a Clubcard. They can log into their grocery account and add forgotten items to their basket, or start a new order from scratch, checking out securely on the phone or later online. The updated order synchronises seamlessly from phone to computer and vice versa, perfect for adding last minute essentials. The Tesco iPhone app is available for free and users can download it directly from the Apple iTunes Store. Tesco has been working with mobile specialists Ribot, who designed and developed the new app. Antony Ribot, co-founder of Ribot commented: "User experience is so critical to the
success of apps like these. The functionality can be great, but if you fail on
experience, you've failed full stop. For Tesco, the user's shopping experience was
the top priority, and that’s where we were able to put our knowledge to work. Ribot
turned the whole concept of mobile shopping on its head using 'Favourites' as the
core component for the whole The tesco.com grocery app allows customers to: -ends- About Tesco: PR Contact:
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process. By doing so, we’ve created something which is
intuitive and familiar, despite being completely new."
